Share this
- Challenge — Modernize highly manual logistics processes — phone-and-email dock scheduling, spreadsheet-based RFPs with a small carrier pool, PDF load tendering, and limited LTL provider access — to increase efficiency and resilience while lowering costs across an 80-year-old enterprise-scale tomato products operation supplying grocery, schools, hospitals, and sporting centers nationwide.
- Opportunity — Implement a connected suite of dock scheduling, transportation management, and brokerage services — Opendock, ShipperGuide TMS (evolved from RFPGuide), and Loadsmart's digital brokerage — to centralize appointment booking, automate tendering, expand the carrier network, and gain real-time visibility and analytics across the supply chain.
- Results — Red Gold increased warehouse case throughput by 18%, cut appointment lead times by 90%, auto-tendered more than 25,000 shipments (70% of all shipments), boosted logistics team efficiency by 25%, expanded from 3 to 24 LTL providers, and saved 17% on LTL freight year-to-date ($200K annually) by converting FTL to PTL loads. 100% of carriers now book 60K+ appointments per year through Opendock.
Read the full case study here.
