by ShipperGuide Team
- Challenge — Replace highly manual logistics operations — email-based quote requests across a limited broker network, spreadsheet tracking of carrier performance, and a lack of real-time analytics — that couldn't keep pace with rapid growth across all 50 states, Canada, the UK, and Europe.
- Opportunity — Implement a comprehensive Transportation Management System to centralize shipment management, simplify the RFP process, expand the carrier network, and (with the later addition of Opendock) bring dock scheduling online to replace a first-come, first-served model at increasingly busy facilities.
- Results — Athletic Brewing improved cost efficiency to 7–8% below average spot rates (up from 4–5%), expanded its carrier and broker network to 30+ providers without adding effort, established a quarterly RFP cadence with centralized bid comparison, and used Opendock to reduce dock congestion, gain visibility into ins and outs, and hold brokers accountable with on-time performance metrics.
Read the full case study here.
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