How to Balance Costs, Service, and Risk in Freight Planning

Freight planning is a constant battle of logistics. There are several moving parts to keep up with: the quantity and quality of shipped goods, the ideal transportation modes for each shipment, and the monitoring of routes and drivers. Pair this with the need to iterate on your process to weather any downtrends and policy changes, and it’s clear how supply chain directors and logistics coordinators could get overwhelmed. 

With so many variables at play, transportation managers must make strategic, data-driven decisions—often by exploring new strategies or adopting modern technology.

In this post, we’re going to outline eight ways to balance costs, service, and risks in freight planning. Through highlighting strategies, examples, and technology, we hope to empower transportation managers to make informed decisions even during times of extreme market volatility. 

The Shipper’s Challenge: Competing Priorities

Looking at freight planning with a bird’s eye view, it’s plain to see what the primary challenge to a shipper is. Fuel costs, distance, and weight of freight have to be balanced against the service and transportation modes offered by carriers, which in turn must be measured against any potential risks.

For example, some freight rates are elevated due to higher premiums for risks, including insurance for freight damage, theft, and potential supply chain disruptions. Either a logistics coordinator accepts these higher costs, or they choose a cheaper rate with little or no insurance, risking damage to the freight in exchange for a more affordable price.

Shippers face these trade-offs repeatedly, and the need for faster, more informed decisions regarding cost per shipment, dwell time, or acceptance rate is only growing. According to a survey by Tech.co, 63% of freight and logistics industry professionals have seen an increase in demand over the past year. While this may appear to be great news, it’s noted that this increase in is "stretching some companies to a breaking point."

8 Ways to Balance Freight Procurement Trade-Offs

With the problem clearly identified, let’s dive into eight ways a shipper can balance the trade-offs built into freight procurement.

1. Consolidate Shipments 

Freight consolidation is the process of combining multiple orders into a single shipment. This is a flexible strategy that can involve combining multiple products on pallets or in containers. It can also involve combining shipments going to the same place or a nearby destination. Either way, freight consolidation saves on shipping costs, optimizes deliveries, and even reduces carbon emissions.

That said, the big challenge with shipment consolidation is communication. Freight consolidation requires coordination of shipments and may require cooperation between multiple carriers. Utilizing digital tools with communication channels and real-time data for rates and shipment status can be a big boon to simplify this.

2. Model Multiple Sourcing Scenarios

Being able to model multiple sourcing scenarios based on transportation modes can help calculate risks and costs. In addition to making your supply chain more flexible, this can prepare you to make alterations to your routes on the fly in the case of a sudden service disruption.

3. Design Hybrid Routing Guides

Hybrid routing means making use of both regular, reliable static routing as well as dynamic, constantly-shifting routing. Dynamic routing involves constantly recalculating the most fuel- and cost-efficient routes day after day for shipments. 

While this is generally a more responsive way to route, it's also another unpredictable factor in an ever-fluctuating industry, which can make directors and logistics coordinators wary. However, attaching your operation to static routing–and expecting reliable routes despite inevitable industry shifts–isn't the answer either.

The real solution is combining both strategies. While what this looks like in practice can be flexible, one example is creating a guide for hybrid freight tendering that uses static routing to handle your most critical deliveries week after week, while embracing dynamic routing for subsequent lower priority deliveries. 

4. Prioritize Time-Sensitive Freight

Time-sensitive or expedited freight shipments can put strain on your carrier mix, mode optimization, and dock scheduling, but being able to deliver despite these time constraints can create a strong business relationship. This, paired with the fact these deliveries tend to be more profitable, is why it makes sense to prioritize them first.

In an industry plagued by delays in the supply chain, being able to coordinate your shipments to ensure that time-sensitive freight is still delivered on time will both train your logistical planning skills and boost your organization’s reputation.

5. Incorporate Carrier Performance Data into Forecasts

Whether you’re tracking data manually or using automated tools, incorporating historical carrier performance is critical for accurately forecasting future outcomes. Key metrics include on-time delivery, costs, dwell time, tender acceptance rates, and lead times, all of which help teams evaluate bids and identify which carriers to prioritize for long-term partnerships. Platforms like ShipperGuide consolidate these data points, giving logistics teams a clear, actionable view of carrier performance to support smarter planning and more reliable procurement decisions.

6. Build Risk-Adjusted Plans (Weather, Strikes, Market Shifts)

Create contingency plans that allow your operations to be more flexible whenever you inevitably encounter a disruption to your supply chain. This means tracking backup carriers with comparable rates, making note of alternative transportation modes and routes, and ensuring you have flexible contracts in place. 

7. Leverage Digital Platforms for Visibility

Freight procurement platforms provide more than just visualization of shipments, routes, and rates—they also offer real-time tracking, automated alerts, and integration with carrier APIs. This visibility reduces operational risk, helps teams proactively address delays or disruptions, and supports higher service metrics by ensuring shipments stay on schedule. By combining monitoring with automation, these platforms enable informed, timely decisions that optimize efficiency and performance across the supply chain.

8. Monitor Real-Time Performance Metrics

Leveraging freight planning technology to get access to real-time data is key to making cost-effective decisions on a daily basis. Digital technology eliminates human error, providing  accurate tracking of shipment spending, shipment status, overall revenue, and more.

Frequently Asked Questions About Balancing Cost, Service, and Risk in Freight Procurement

The hardest part about balancing cost, service, and risk for freight procurement is that it’s an ongoing process. Methods that function one year have to be re-evaluated the next due to supply chain shake-ups and policy changes. That’s why it’s worth refining the underlying methodology and logic you use to make decisions. Hopefully, some of these FAQs will help illuminate thoughts to keep in mind as you consider your priorities. 

How Do Shippers Avoid Focusing Only on Cost?

Shippers avoid focusing only on cost by considering risk mitigation, relationship fostering, and the value of flexibility and diversity. Focusing only on cheaper costs limits your ability to pivot when market shifts, weather, or outages disrupt transportation services. Meanwhile, valuing relationships with carriers that are more reliable or incorporate varied transportation modes makes you more flexible when it comes to maintaining your supply chain.

Why Is Service Equally Important in Freight Planning?

Service is equally important in freight planning because the reliability of a carrier and their deliveries is key to maintaining relationships and ensuring timely delivery. According to the FlockFreight 2025 Shipper Research Study, the most important attribute in a carrier network is on-time performance of pickup and delivery.

How Can Freight Optimization Reduce Risk in Volatile Markets?

Freight optimization can reduce risk in volatile markets by providing flexibility in transportation modes, shipment methods, and carrier selection. This gives a supply chain coordinator options to reduce the impact market fluctuations have on their operations through pivoting.

Finding the Right Balance With Digital Tools

Juggling costs, service, and risk in freight planning is a complicated process. That said, digital tools empower directors, managers, and logistics coordinators to make informed decisions using real-time data, automatic calculations, and even machine learning to provide insights. For a strong example, look no further than ShipperGuide, with its real-time carrier bids, integrated routing guides, and rate benchmarking to fuel data-backed decision making.

Interested in leveraging digital technology to super-charge your supply chain management? Request a demo of ShipperGuide today!