- Challenge — Replace disjointed load planning and disparate systems across 40+ U.S. distribution locations — where individual branches operated independently with different processes, unique carrier relationships, and a heavy reliance on phone calls and emails — with a single platform that could unite the entire logistics network and enable a strategic national partnership.
- Opportunity — Partner with a broker offering both logistics expertise and connected technology to centralize LTL and TL execution, unlock instant pricing across modes (FTL, LTL, Partial TL), enable mode comparison on the fly, and equip a national team of load planners with intuitive tools, benchmarking data, and AI-powered insights.
- Results — General Insulation Company achieved 18% LTL savings in just 7 months (exceeding the originally proposed 14%), unified TL and LTL quoting onto a single ShipperGuide TMS platform for faster daily operations and smarter mode selection, recovered significant dollars through proactive freight inspection dispute support, and equipped sales and operations with benchmarking data and the CoPilot AI tool for real-time visualizations, lane-level negotiations, and data-driven decisions.
Read the full case study here.