- Challenge — Replace the traditional RFP process — built on countless emails that needed to be compiled, processed, and organized to award lanes — with a system better suited to a freight market where peak/off-peak seasonality has all but disappeared and shippers need real-time data insights and flexibility to navigate ongoing supply chain disruptions.
- Opportunity — Implement an easy-to-adopt technology solution that streamlines contract bidding on the shipper's own timeline, provides predictable pricing powered by 500+ market data sources (including FreightWaves SONAR and Truckstop), and gives logistics teams benchmarking visibility across both RFP and spot market activity.
- Results — Cabot Creamery saved $1 million in freight costs within the first year of using ShipperGuide, including $5,000 saved by a single dispatcher on day one using the spot market benchmarking function. The tool rolled out to the entire team — including non-tech-savvy users — with just a couple of walk-throughs, and now enables leadership reporting that identifies lanes performing above or below market.
Read the full case study here.